- STREET FURNITURE
- JCDECAUX INNOVATE
The PATH, a commuter train system that operates 24 hours a day, 7 days a week, serves 72.5 million annual passengers and is the primary transit link between Manhattan and neighboring New Jersey urban communities. Primarily serving residents of Hoboken, Jersey City, Newark and Harrison, it also links other suburban communities via NJ Transit and other bus lines. 2011 Traffic on the PATH increased by 2.6 million rides over 2010.
Advertising programs can be purchased in single stations or provide system-wide coverage of the PATH by advertising on the platforms or inside the train cars.
- 41% of all PATH trips into NYC are to the Financial District. These commuters are affluent corporate decision makers who are difficult to reach via traditional media
- 70% have attended college or graduate school
- 72% are full-time or part-time professionals
- Average household income of professionals is $114,994
- 64% have a HHI of $75,000+ - 44% have a HHI of $100,000 a year
- 46% are Caucasian, 22% are Hispanic, 18% are African American, and 12% are Asian
PATH operates in seven stations located in New Jersey and six stations in New York City and runs 24 hours a day, seven days a week.
The Journal Square–33rd Street (via Hoboken) service is the only line represented by two colors (yellow and blue), since it is a late-night hours combination of the Journal Square–33rd Street and Hoboken–33rd Street services.
Source: Port Authority of NY and NJ; 2011 The Arbitron Company/Scarborough Research Corp/VNU