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Interior Train Wrap
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Exterior King
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Brand Train
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Hoboken Station Domination
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Newport Station - Interior Window Wrap
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Hoboken Station - 2 Sheets

PATH Advertising

Overview

The PATH, a commuter train system that operates 24 hours a day, 7 days a week, serves 73 million annual passengers and is the primary transit link between Manhattan and neighboring New Jersey urban communities. Primarily serving residents of Hoboken, Jersey City, Newark and Harrison, it also links other suburban communities via NJ Transit and other bus lines.

 

The advertising signs inside the PATH's 340-car fleet and 13 stations, combined with high traffic ridership, will bring frequency of exposure to any advertising campaign!

Commuter's profile

Commuter's Profile:
  • 41% of all PATH trips into NYC are to the Financial District. These commuters are affluent corporate decision makers who are difficult to reach via traditional media
  • 69% of PATH riders have attended college or graduate school
  • 81% are full-time or part-time professionals
  • Average household income of white collar professionals taking the PATH is $132,454
  • 75% of these professionals have a HHI of $75,000+ and 65% have a HHI of over $100,000 a year
  • 56% of these professionals are Caucasian, 12% are Hispanic, 28% are African American, and 7% are Asian

Commuter's Lifestyle:

  • On average, these professionals take 2 annual air round trips in the U.S. and 71% have been overseas on vacation in the past 3 years
  • 72% take an annual vacation of some sort and they are 71% more likely to spend in excess of $2,500+ per trip than the average adult residing in the NY DMA

Market information

PATH operates in seven stations located in New Jersey and six stations in New York City and runs 24 hours a day, seven days a week.

The Journal Square–33rd Street (via Hoboken) service is the only line represented by two colors (yellow and blue), since it is a late-night hours combination of the Journal Square–33rd Street and Hoboken–33rd Street services.

 

Source: Port Authority of NY and NJ; 2014 Nielsen/Scarborough Research Corp

 

PATH Rail System Map