Wrapping the exterior of the PABT is like creating a streetside art gallery for an advertiser's brand. This area is home to frequent standstill traffic and masses of tourists, commuters, and city-dwellers. Two locations, each approximately 80 feet long, are outside at the entrances of the North and South buildings, reaching automobile and pedestrian traffic on 8th Avenue, and 40th, 41st and 42nd streets.

The other exterior opportunity is located at one of the busiest intersections on the island of Manhattan, hanging outside New York City’s bus station one block west of Times Square. This 200 foot-long and 13 foot-high wrap is highly visible, reaching both vehicle and pedestrian traffic on 42nd Street and Eighth Avenue.