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L’Oréal partnered with JCDecaux to promote their nonprofit foundation and two of their major beauty brands.
L’Oréal is running concurrent campaigns for Ralph Lauren, Lancôme, and L’Oréal Foundation on our network of digital screens at Los Angeles International Airport.
Founded in 2007, Fondation L’Oréal works to support and empower women in science, foster beauty inclusivity, and further gender-equal climate research. In recognition of innovative minds in these fields, the annual L’Oréal-UNESCO For Women in Science International Awards recognizes five outstanding female scientists from across the world. In honor of the 23rd edition of these awards, the foundation has partnered with JCDecaux to recognize the recipients and promote their message. The 5 laureates are displayed proudly across our network of digital iVisions at LAX.
L’Oreal is also an ongoing advertising partner with JCDecaux Airport for their beauty brands, including Lancôme and Ralph’s Club by Ralph Lauren. Running on the twin screen digital spectaculars, the beauty brand benefits from the increased exposure of long dwell and wait times near security to promote their beauty brands, available at duty free.
Airport OOH is a proven method for brands to reach mass audiences, connect with key consumers, and disseminate a variety of advertising messages. L’Oréal’s dual advertising campaigns at Los Angeles International Airport are a testament to the industry leader’s faith in the medium.