German-owned car rental company SIXT has partnered with JCDecaux to create a unique out-of-home campaign with our highly visible inventory at Boston Logan International Airport.

SIXT is one of the world’s leading providers of car-rental services and recognized our strategically located static inventory at BOS as an ideal means of standing out and maintaining a voice within a key U.S. market.

According to the U.S. Travel Association, nearly nine out of every 10 Americans, or 85%, are expecting to travel this summer. Meanwhile, Boston’s tourism chief is expecting the tourism sector to surge this summer as hotels start to regain pre pandemic numbers.

Combined with a steady return to in-person work and subsequent rebound of business travel across the country, SIXT is able to reach a diverse on-the-move audience at BOS, many of whom require transportation upon their arrival.

Our large static column displays at the entrance of Logan Airport’s rental car center have been outfitted with SIXT’s eye-catching creatives which feature concise copy that positions its service as the premium option for arriving travelers.

The strategic placement of this campaign at the airport’s only car rental location allows SIXT to reach consumers at the final point of their purchasing journey where they are most likely to be influenced by brand messaging. Recent research conducted by Sixt has shown that many people do not make a decision on which car rental to choose until they reach the facility in which they advertise in.

Published in US news