Ernst & Young partnered with JCDecaux to create a memorable movement recognition campaign in JFK’s Terminal 4!

Attaching a sensor to track participants’ movements, it was then converted into skeletal data, enabling an accurate robot avatar of them to be displayed on the screen. As they moved, their robot avatar followed along and moved in the same way. This interactive robot experience successfully helped garner awareness of the Ernst & Young brand, as well as gave viewers a new and futuristic experience they’ll remember for a lifetime!