MOBILE: Bridging the Physical & Digital worlds.Using geo-location insights coupled with behavioral data, Mobile helps amplify the Out-of-Home campaign to further an advertiser’s campaign reach.
JCDecaux geo-fencing strategies enabled by our ecosystem of vetted mobile platform partners will allow you (Brands) to continue the conversation by delivering mobile advertising banners to your target audience when they are within a defined geofence or proximity of your OOH placements and while they are using an ad- supported app or browsing the web on their phone.
- Amplify your impressions
- Heighten your branded content
- Increase reach
- Drive consumers down the marketing funnel, from awareness to web visitation or product purchase
Mobile and OOH are more connected than any other media, both providing a vertical format and serving as vectors of experience and creativity.
François-Xavier Pierrel, Chief Data Officer at the JCDecaux Group, took the stage at Web Summit 2019 to explain how data is accelerating and transforming the usage between out-of-home communication and mobile.