From nearby getaways to far out adventures, travel and tourism advertisers leverage JCDecaux DOOH ahead of summer bookings.
Insights from the American Express 2024 Global Travel Trends Report indicate a surge in travel demand with most survey respondents saying they’re planning major milestone-like trips, with or without any occasion to celebrate.
With 84% planning to spend more or the same amount of money on travel as compared to last year and U.S. passenger traffic estimated to reach an all-time high,1 industry advertisers are activating far reaching outdoor campaigns to ensure they’re a part of upcoming travel plans.
In an increasingly connected, globalized society with more available destinations and travel methods than ever, advertisers rely on high value marketing solutions like digital outdoor; nearly three quarters of ad viewers see DOOH as more favorable compared to other media formats.
Beyond perceived value, DOOH also spurs high rates of action like critical online bookings. 76% of survey respondents took an action based on recent DOOH exposure and nearly half state that DOOH ads are likely to make them take an action – higher than any other competing advertising platform.2
Spring 2023 insights from The Harris Poll indicate that 66% of U.S. travelers including over 70% of Millennials prefer to stay in hotels over other accommodations. Diverse lodging preferences and budgets among travelers, however, means research and choice is a must.
A platform like Hotels.com is the ideal booking method for modern travelers, and their comprehensive OOH campaign of 17 unique creatives resonates with a plethora of traveler types across Manhattan- from poolside loungers to active sightseers.
The Amex Travel Report also shows an increase in those looking to go all in for sporting events; 58% of respondents including 67% of Millennials and Gen Z are interested in traveling for sports this year, with 37% of respondents saying they already have such travel plans booked.
Unsurprisingly, respondents identified Paris as a top destination for sports travel this year as the French capital prepares to host the Summer Olympics. Meeting these athletic enthusiasts and typical tourists alike to promote their signature high end service is the nation’s flagship carrier, Air France.
Travelers in 2024 value flexibility; nearly 80% of Amex survey respondents say that spontaneous trips appeal to them and 77% of Millennials and Gen Z say they have booked a last-minute trip before. For these types of trips, proximity is everything.
In New York City and Boston, Tourisme Montreal and Tourisme Quebec respectively are showcasing the charm and joie de vivre of this nearby cosmopolitan destination.
Meanwhile along Chicago’s bumper-to-bumper expressways, North Dakota Tourism is promoting their natural beauty as an easy escape from the bustle of urban life.
See more travel and tourism advertisers using OOH to drive visits and bookings.
1Airlines for America (A4A), 2024
2OAAA, The Harris Poll