Airports

airports: Capturing the affluent traveler with digital flexibility and premium signage in JCDecaux's top airports.

JCDecaux has North American concessions in 9 airports that are serviced by seven sales offices throughout the country. We successfully reach over 456 million annual airport passengers in U.S. airports and are by far the most experienced developer and operator of advertising displays in the country. With nearly 1900+ Digital Screens from coast to coast, JCDecaux’s premium digital signage gives brands the opportunity to receive maximum exposure with national coverage. Our advertising can be found in airports in six of the top 10 DMAs and include three of the top four business airports – Chicago O’Hare International, Dallas/Fort Worth International, and Los Angeles International.

Airports offer one of the most affluent media audiences in Out-of-Home; with higher-than-average household incomes, these business decision makers, early adopters of technology and travel-savvy Millennials utilize the high dwell-time environment in airports to book travel, shop at retail stores and respond to contextually relevant messages on airport advertising displays. They are influencers amongst their colleagues and peers, which allows brands to capitalize on their receptive mindset when traveling.

"If I were running a campaign for WPP  I'd probably put it on OOH in major airports. I'd certainly much rather be running an OOH media company than a magazine or newspaper these days"

_{- Mark Read, Chief Executive Officer of WPP, the world's largest advertising company}

• 15.5 million Americans identify as digital nomads, people working remotely from anywhere in the world. (Source: MBO Partners 2021 Digital Nomad Research)
• 72% of Americans plan to travel in the first half of 2022 (OAAA Consumer Insights and Intent for Early 2022)
• 97% of high level business executives said their companies experienced negative impacts directly related to business travel restrictions. 81% said business travel will be more important than ever to driving success and 60% expect more in person meetings post-pandemic. (VistaJet/WSJ Future of Business Travel, 2021)
• 42% agree they notice OOH advertising more than the beginning of the pandemic and 85% of those who notice OOH ads say they find them useful (OAAA Consumer Insights and Intent for Early 2022)

JCDecaux’s airport advertising packages offer the ultimate brand impact, transferring the highest perceived value and prestige to advertisers compared to other advertising channels.  JCDecaux Airport's 2021 Perceived Value Study found that consumers, including those who flew amidst the pandemic, still see the environment as a location that they associate with prestige and luxury.