From New York City to West Hollywood and top markets in between, JCDecaux’s vast street furniture networks are broadcasting luxury collections and collaborations in front of an on-the-move, ultra-high-net-worth audience; A-listers, influencers, corporate leaders, trendsetters, and big spenders at large all find timely retail inspiration where it’s most likely to make an impact.
Our urban footprint spans the country’s most important luxury ecosystems with significant affluent populations and dense concentrations of premium flagship retail in immediate proximity to JCDecaux advertising. To meaningfully scale impact, many of these advertisers activate multi-market for maximum return and recognition.
Extend luxury campaigns in new markets for heightened impact
Luxury intrigue is universal, and so top luxury advertisers aren’t focusing solely on one market. Rather, for example, brands like Cartier, Burberry, and Tiffany seamlessly extend their New York City campaigns into other critical US markets like Boston, Chicago, San Francisco and ultra-affluent West Hollywood. With this, these brands are establishing a strong market presence that’s part of a larger cohesive brand moment.
Beyond making up the largest eye level advertising in each of our cities, JCDecaux also provides premium airport advertising opportunities for similar high-value audience reach, targeting frequent fliers and big spenders as they depart and arrive in key markets with exceptional luxury consumer interest. This airport presence, when combined with street furniture media in city centers, closes the loop in target consumers’ journeys.
OOH ads drive luxury intrigue and action
Insights from the Harris Poll indicate that 61% consumers in large cities (1M+ population) recently recall seeing luxury apparel OOH ads. 86% of those who saw a luxury apparel OOH ad engaged, including 91% Millennials, and actions taken include visiting the brand’s website (49%), watching reviews from the brand’s social media (33%), follow the luxury brand on socials (31%), and purchasing a product from the brand a retail location (24%).
Advertise near top luxury corridors
Stand out where your competitors and target shoppers reside; Fifth Avenue, 57th Street, and Madison Avenue in New York City. The Magnificent Mile® and Oak Street in Chicago. Back Bay and Boylston Street in Boston. Union Square in San Francisco, and the luxury crossroads that is West Hollywood. These street furniture networks are built to work hand in hand for large scale campaigns that deserve nationwide recognition among the highest value urban consumers.
Explore highlights from our top luxury advertisers.