Our Digital Chicago Billboards offer unmatched visibility in the nation’s third-largest DMA.
With high-impact displays located along all expressways and commuter routes, brands can reach millions of drivers and passengers daily, making it an ideal platform for delivering timely, eye-catching campaigns with precision and scale.
100 million+impressions in Chicago over 4 weeks
155hours a year are lost to traffic in Chicago — the most congested city in the U.S.
51large format screens on major Chicago expressways
Exclusivedigital coverage on all Chicago Expressways
Key Benefits
Unrivaled Visibility
JCDecaux’s Chicago digital billboards offer unmatched visibility that puts brands front and center.
Strategically positioned along the city’s busiest expressways—including the Kennedy, Dan Ryan, Eisenhower, Stevenson, Edens, and Bishop Ford—these high-impact displays dominate the landscape with exposure to a diverse, high-volume audience. With vibrant, high-resolution screens, our billboards ensure messages break through the clutter, maximizing visibility, engagement, and impact.
Large Digital Format Screens
Strategically positioned with the closest proximity to Chicago’s busiest expressways, JCDecaux’s large-format digital billboards—measuring 20 feet by 60 feet—maximize visibility and impact. Their prime locations ensure unmatched exposure to high-volume commuter traffic.
These digital screens support multiple creative rotations, allowing for dynamic storytelling and flexible messaging. Additionally, they are programmatically enabled, giving advertisers the power to trigger content based on specific conditions like time of day, day of week, weather, or traffic patterns.
Turning Traffic Into Impact
Chicago commuters face some of the longest traffic delays in the country, with an average of 102 hours lost annually to congestion. Major expressways like the Kennedy (I-90/I-94), Stevenson (I-55), and Dan Ryan (I-90/I-94) are among the most impacted, ranking in the top five most congested in the U.S. This extended traffic provides additional opportunities for drivers to engage with roadside messaging.
Core Audience
Daily Commuters77% of commuters drive or carpool to work
Business ProfessionalsChicago is home to 35 Fortune 500 companies and 400 major companies in the Cook County greater area
Tourists & Convention AttendeesVisitors en route to hotels, attractions, and event venues
Suburban HouseholdsFamilies commuting from the great Cook County area for leisure and errands
JetsettersBillboard coverage of O’Hare & Midway airports
Research & Insights
Digital billboards offer unmatched reach, relevance, and real-world engagement.
With 79% of adults noticing billboard ads in the past month—and 60% within the past week—billboard ads hold the highest total favorability across all media types at 61%.
Our digital billboards don’t just build awareness—they drive results. 43% of adults who use smartphones made an online purchase within 60 days of seeing an OOH ad. Additionally, 51% conducted an online search and 33% visited an advertiser’s website after exposure.
Our Billboard Coverage
Digital Billboard News
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