Fandom is becoming increasingly mobile as major sporting events draw vast influxes of traveling fans. A record 339 million people traveled to participate in or attend a sporting event in the United States in 2025, generated 191.8 million hotel room nights, and spent $111.2B while in the host destinations. For professional sports leagues, media networks, and sports predicting platforms, Out of Home (OOH) advertising presents an unmatched opportunity to reach passionate consumers with money to spend at the exact moment their excitement is peaked.
Kalshi Touches Down in LAX for the US Open
To capitalize on the soaring momentum of professional tennis, prediction market platform Kalshi strategically launched a targeted OOH creative campaign at LAX timed with the US Open. LAX offered an ideal strategic footprint of top-tier media market filled with sports enthusiasts, tech-savvy travelers, and high-net-worth individuals flowing through the West Coast's primary gateway. Tennis has experienced a massive resurgence in viewership, with recent seasons delivering the largest television audience spikes and impression counts in years. The 2026 U.S. Open’s full three-week attendance was over one million- up 9% year-over-year, including the 200,000 fans that attended the fan week following the tournament. Kalshi’s strategic partnership with JCDecaux allowed them to intercept millions headed to the Big Apple as New York City remains the most popular destination market from LAX according to Forward Keys data.
Understanding the overlapping interests of sports fans, Kalshi did not limit its airport presence to tennis alone. In conjunction with its US Open creative, the platform seamlessly transitioned into its NFL creative within LAX, establishing continuous brand presence as the sports calendar pivoted toward football season.
Building Momentum for the NFL Season
As fall approaches, enthusiasm for the NFL season reaches a fever pitch. To tap into this nationwide excitement, sports entertainment and prediction brands strategically deployed high-impact creative across major travel hubs. Kalshi expanded its NFL campaign footprint at LAX, while industry leader DraftKings captured incoming fans and vacationers at Miami International Airport (MIA).
Fall travel brings a huge influx of sports fans traveling for away games, college football Saturdays, and destination weekend matches. Nearly three in ten U.S. sports fans (29%) purchased an NFL ticked in the past year, with a high percentage willing to travel more than 50 miles to attend a game. Additionally, fantasy football remains deeply embedded, with 69% of fantasy football players participating in season-long fantasy, while 42% participate in daily fantasy sports with DraftKings serving as the leader. With a fanbase as strong as the NFL’s, up to 45% of fans are more likely to pay attention to ads, regardless of the source, that star their favorite athletes or promote their favorite league.
Both Los Angeles and Miami represent premiere sports markets with huge passenger volumes throughout the autumn months. Placing ads in airport environments offers a distinct advantage for sports prediction apps and platforms: travelers waiting at gates, baggage claims, or ground transportation terminals are in a captive state of mind, frequently checking sports news, managing fantasy lineups, or placing pre-game wagers on their phones. By placing dynamic sports creative in key airports like LAX and MIA, brands ensure they are the first thought in a traveler's mind as they step into game day mode.
What’s Coming: Super Bowl 2027 at SoFi Stadium
Looking ahead, the momentum surrounding sports OOH will reach new heights as Los Angeles prepares for one of the nation’s most anticipated events: Super Bowl LXI in 2027 at SoFi Stadium. Millions of commercial passengers will pass through JCDecaux’s high-impact digital and static networks in LAX terminals, providing continuous touchpoints from arrival to departure.
Furthermore, big-ticket events like the Super Bowl generate massive private aviation travel. During recent championship games, upwards of 500 private jets flew in and out of the host region’s private terminals. JCDecaux offers exclusive advertising coverage across four premier airport hubs in the Los Angeles (DMA): Long Beach Airport (LGB), Hollywood Burbank Airport (BUR), and Santa Monica Airport (SMO).
This portfolio grants brands access to the full spectrum of travelers, from everyday commercial passengers to high-net-worth VIPs, team owners, and corporate executives flying in via private charters. As sports travel continues to smash records, OOH advertising across JCDecaux’s elite airport network remains the ultimate arena for brands looking to win big with sports fans worldwide.
Read more about Super Bowl 2027 opportunities here: Brochures | JCDecaux