JCDecaux OOH helps top advertisers, including official race sponsors, reach millions during one of the world’s most iconic sporting events.
The New York City Marathon stands as one of the most globally celebrated, well-attended races in the world, making the event one of the largest platforms for sports out-of-home advertising. This month, 60,000+ runners embarked on a 26.2-mile course through New York City’s five boroughs, with an audience of nearly 2 million spectators lining the route. Brands joined the journey on JCDecaux’s screens, delivering real-life, unskippable presence and high-impact advertising built to resonate.
Marathon brand partners make the most of their marketing dollars by spotlighting their official sponsorships along the route and across the city. With the ability to leverage the city’s largest eye-level screens, brands channel unmatched visibility and maximize their presence in the lead up to and on race day. While reaching runners, fans, and everyday New Yorkers, official sponsors reinforce their connection to one of the world’s most iconic sporting events.
With tailored messaging and contextually relevant creatives, brands embed themselves within race day, seamlessly resonating with runners, spectators, and ad viewers at large. Activations that bottle up the energy and excitement of the event can reflect the experiences of runners and fans in the second they have them, inspiring memorable brand moments. By bringing these experiences to life through contextual messaging, brands share in the determination and excitement of the city, while aligning themselves with the athletic excellence that defines the New York City Marathon.
Not only does JCDecaux’s street furniture network intercept runners and fans along the marathon route, but it targets them before and after the race, establishing multiple touchpoints to build awareness. Brands activate their campaigns before key pre-race events, like the Hoka Shakeout Run and Volvo’s experiential pop-up at Grand Central, as well as beside the most popular restaurants, bars, and leisure destinations in the city to meet their target audiences where they are.
JCDecaux’s street-level advertising also recently put Chicago Marathon advertisers in the center of the action, delivering standout campaigns along the route and beyond. With 55,000 runners and over 1.7 million spectators in attendance, the race received national attention, serving as an impactful opportunity for outdoor advertising in the sporting event space.
Explore how top advertisers across industries have leveraged JCDecaux’s OOH networks during several of the most iconic road races in the nation, like the New York City, Chicago, and Boston Marathons.
Boston Marathon April 19, 2027
San Francisco Marathon July 25, 2027
