Case Studies

Measured the effectiveness of JetBlue's campaign by evaluating brand awareness, consideration, brand opinion, campaign recall, and message takeaway.

Raised awareness and drove applications for the JetBlue Card(s).

Measured impact on awareness, consideration and purchase intent for Kate Spade.

Increased brand favorability and purchase intent for Kate Spade location.

Utilized awareness messaging in OOH media in New York to drive traffic to Kate Spade retailers.

Kayak's digital airport campaign exceeded MFour's benchmarks regarding brand and ad awareness.

Ketel One drives brand awareness among consumers 21+ across New York and Chicago with digital street furniture.

Lexus successfully drove brand awareness and purchase intent for their new model Y with a digital airport advertising campaign.

The Metropolitan Opera successfully drove visitation with a NYC digital bus shelter ad.

MOMA successfully drove foot traffic visitation to their museum with a NYC digital out-of-home campaign.

Museum of Sex successfully drove visitation with a NYC digital bus shelter ad.

NARS successfully drove visitation and foot traffic with a NYC digital bus shelter ad.