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Case Studies

By leveraging campaign effectiveness measurement solutions, JCDecaux demonstrates the ability of Out-of-Home to deliver client success across full funnel KPIs.

Samsung Knox

Drove awareness of Samsung Knox's campaign. 

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  • Adults 18+
  • Digital Airport Advertising
  • Other
  • Newark Liberty International Airport (EWR)
  • Fall 2017

Sephora

Drove awareness and consideration of Sephora's Holiday Offerings through the "Give Something Beautiful" campaign.

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  • Adults 18+
  • Digital Street Furniture
  • Digital Billboards
  • Cosmetics
  • Chicago, IL

Sexton Whiskey

Sexton Whiskey drives awareness and purchase intent in their digital and static campaign. 

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  • Adults 21+
  • Digital Street Furniture
  • Static Street Furniture
  • Alcohol
  • Boston, MA

Smile Direct Club

Utilized awareness messaging in OOH media in Boston to drive traffic to the Smile Direct location. 

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  • Adults 18+
  • Digital Street Furniture
  • Static Street Furniture
  • Other
  • Boston, MA

Sweetgreen

Utilized awareness messaging in OOH media in New York to drive traffic to Sweetgreen locations. 

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  • Digital Street Furniture
  • QSR
  • New York, NY
  • Winter 2020

Target

Utilized awareness messaging in OOH media in Chicago to drive traffic to Target locations.

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  • Digital Street Furniture
  • Static Street Furniture
  • Retail
  • Chicago, IL
  • Winter 2020

Travel Brand X

Travel Brand X measured the effectiveness of Brand X's DOOH media investment with JCDecaux airports across brand lift, brand awareness, and intent metrics.

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  • Adults 18-54
  • Digital Airport Advertising
  • Travel and Tourism
  • Dallas Fort Worth International Airport (DFW)
  • Los Angeles International Airport (LAX)

UGG

Measured the effectiveness of UGG's campaign by evaluating brand perception, advertising recall, and purchase consideration. 

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  • Adults 18+
  • Digital Street Furniture
  • Fashion
  • New York, NY
  • Fall 2025

Viktor & Rolf

Increased brand awareness among Viktor & Rolf's target audience using JCDecaux programmatic DOOH.

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  • Adults 18-44
  • Women 18-44
  • Digital Street Furniture
  • Cosmetics
  • New York, NY

Vince

Drove foot traffic to Vince locations in NYC. 

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  • Vince Locations
  • Digital Street Furniture
  • Fashion
  • New York, NY
  • Spring 2026

VISA*

Gauged impact of out-of-home media on the CVS App and the Extra Care Rewards Program.

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  • Adults 18+
  • Static Street Furniture
  • Retail
  • New York, NY
  • Summer 2022

VSCO

Drove awareness of the VSCO App and encouraged uptake of subscription membership.

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  • Female A18-34 (common social media users)
  • Digital Street Furniture
  • App
  • Chicago, IL
  • Winter 2020