JCDecaux media assets provide brands with a catalyst to drive immediate consumer action
Direct-to-consumer companies that were born online and long relied on digital marketing are looking outside of the digital realm as they seek to reach wider audiences with other media types. With a variety of inventory ranging from digital billboards spread across Chicago’s busiest expressways, to digital and static units strategically placed throughout the hottest markets including New York City, Chicago, Boston, and San Francisco, JCDecaux is helping advertisers to bring in the impressions by the millions.
Many brands living in the digital space, such as Uber, Grubhub, and Paypal have taken to out-of-home advertising to acquire a physical presence. This type of advertising gives brands an essence that can’t be found on the internet – physical advertisement straight to the consumer. Whether they’re life size images on bus shelters and city information panels seen while on a casual stroll through the city, or larger-than-life visuals hoisted up in the air seen by commuters traveling on Chicago’s expressways, or posters in the PATH stations while on a daily commute, outdoor advertisements maximize views effortlessly.
These companies that function primarily on mobile devices have jumped on the bandwagon. Advertising alongside major longstanding digital companies, these mobile app companies have the same opportunity to physically reach audiences through carefully planned campaigns catered to them.
Although our society is moving into a digital era, OOH is media-agnostic, immune to ad-blockers, and available to everyone. JCDecaux’s out-of-home advertising remains a sought after means of advertisement that even companies with the biggest online and mobile presence increasingly pursue.