Reach doctors, patients, and healthcare professionals traveling into some of the top hospital markets around the country
With the U.S. specialized medical care sector expanding at a robust 13% annual growth rate, leading hospitals are strategically shifting their marketing to high-impact airport Out-of-Home (OOH) advertising. Airports are premium media environments, offering unmatched dwell time to reach a globally conscious, high-net-worth, and highly receptive audience.
By establishing a powerful presence among these millions of travelers, hospitals and global health innovators can capitalize on the booming trend of medical tourism, a market projected to hit $26.58 billion by 2033. These OOH campaigns effectively convey institutional credibility, cutting-edge medical services, and targeted wellness solutions, directly addressing the sophisticated health needs of an upscale, diverse consumer base.
Large-format installations and dynamic digital displays function as authoritative brand showcases. The mere presence of a world-renowned health system instantly lends prestige and trust. Platforms like JCDecaux's allow institutions to convey their expertise and commitment to world-class care, ensuring they connect with this valuable audience precisely when their attention is highest and their receptivity to high-value information is at its peak.