Airline Brand Y
Airline Brand Y measured the effectiveness of Client Y's OOH campaign by evaluating brand and advertising awareness, recall, message takeaway, consideration and advocacy.
- Adults 18+
- Digital Street Furniture
- Travel and Tourism
- Boston, MA
- Spring 2025
- Digital Street Furniture
- Retail
- New York, NY
- Spring 2020
ABC Carpet & Home
ABC Carpet and Home utilized promotional messaging in OOH media in NYC to drive traffic to the designated ABC Home and Carpet Locations.
- Adults 18+
- Digital Street Furniture
- Home Goods/Furniture
- New York, NY
- Spring 2019
Accessories Brand X
Accessories Brand X measured the effectiveness of their campaign by evaluating brand awareness, ad recall, message takeaway, consideration, brand favorability, and purchase intent.
- Adults 18+
- Digital Street Furniture
- Fashion
- New York, NY
- Spring 2025
Airline Brand X
Airline Brand X measured the effectiveness of creative refresh and impact on the brand.
- Digital Airport Advertising
- Static Airport Advertising
- Travel and Tourism
- Los Angeles International Airport (LAX)
- Fall 2023
Amazon Go
Amazon Go utilized awareness messaging in OOH to drive awareness to its stores and increase traffic to locations.
- Adults 18+
- Static Street Furniture
- Grocery
- San Francisco, CA
- Spring 2019
Bergdorf
Bergdorf leveraged New York street furniture advertising to help drive foot traffic to the Bergdorf location.
- Adults 18+
- Digital Street Furniture
- Fashion
- New York, NY
- Adults 18+
- Digital Airport Advertising
- Fashion
- Los Angeles International Airport (LAX)
- Winter 2021
Celine
Celine utilized awareness messaging in OOH media in New York to drive traffic to Celine Retailers and Designated Retail Locations.
- Adults 18+
- Digital Street Furniture
- Retail
- New York, NY
- Summer 2019
Chanel
Chanel utilized awareness messaging in OOH media in New York to drive traffic to Chanel locations.
- Adults 18+
- Digital Street Furniture
- Fashion
- New York, NY
- Winter 2018
Chase
Measuring the effectiveness of Chase's static Out-of-Home advertising campaign in driving visitation to their locations.
- Spring 2019
- Winter 2019
- Adults 18+
- Finance
- Boston, MA
City National Bank
City National Bank used airport OOH to drive brand awareness with travelers in the New York area.
- Adults 18+
- Digital Airport Advertising
- John F Kennedy International Airport (JFK)
- New York, NY
- Winter 2019
Coca Cola
Measured brand recall, purchase intent, and brand likeability for Coca-Cola Zero Sugar.
- Adults 18+
- Digital Street Furniture
- Digital Billboards
- Grocery
- Boston, MA
Cosmetics Brand X
Measured the effectiveness of Client X campaign by evaluating brand awareness, campaign recall, main message takeaway, consideration, and overall effectiveness.
- Adults 18+
- Digital Street Furniture
- Cosmetics
- Chicago, IL
- New York, NY
- Adults 18+
- Digital Street Furniture
- Static Street Furniture
- Other
- Chicago, IL
Dior Joy
Utilized awareness messaging in OOH media in NYC, Chicago & San Francisco to drive traffic to Dior locations.
- Digital Street Furniture
- Cosmetics
- Chicago, IL
- San Francisco, CA
- New York, NY
DKNY Fashion
Utilized awareness messaging in OOH media to drive awareness of Fall fashion line and ultimately increased traffic to department stores showcasing collection.
- Adults 18+
- Digital Street Furniture
- Static Street Furniture
- Fashion
- Chicago, IL
Dunkin' (2018)
Quantified the impact of JCDecaux's OOH campaign in driving visits to Dunkin' Donuts locations across NYC.
- Adults 18+
- Digital Street Furniture
- Static Street Furniture
- QSR
- New York, NY
Dunkin' (2019)
Utilized awareness messaging in OOH media in New York to drive traffic to Dunkin' locations.
- Adults 18+
- Digital Street Furniture
- Static Street Furniture
- QSR
- New York, NY
Equinox
Utilized awareness messaging in OOH media in San Francisco to drive traffic to the Equinox locations.
- Digital Street Furniture
- Static Street Furniture
- Fitness
- San Francisco, CA
- Winter 2020
- Adults 18+
- Digital Street Furniture
- Other
- New York, NY
- Summer 2022
First Aid Beauty
Utilized awareness messaging in OOH media in Chicago to drive traffic to Sephora locations selling First Aid Cosmetics.
- Digital Street Furniture
- Static Street Furniture
- Other
- Chicago, IL
- Summer 2020
Garrett Popcorn
Utilized awareness messaging in OOH media in Chicago to drive traffic to Garrett Popcorn locations.
- Digital Street Furniture
- Static Street Furniture
- Other
- Chicago, IL
- Digital Street Furniture
- Retail
- New York, NY
- Fall 2019
JetBlue Airlines
Measured the effectiveness of JetBlue's campaign by evaluating brand awareness, consideration, brand opinion, campaign recall, and message takeaway.
- Adults 18+
- Digital Street Furniture
- Travel and Tourism
- Boston, MA
- New York, NY
- Adults 25-54
- Digital Street Furniture
- Static Street Furniture
- Finance
- Boston, MA
Kate Spade (Spring 2019)
Measured impact on awareness, consideration and purchase intent for Kate Spade.
- Adults 18+
- Digital Street Furniture
- Fashion
- New York, NY
- Spring 2019
Kate Spade (Spring 2021)
Increased brand favorability and purchase intent for Kate Spade location.
- Females A18+
- Digital Street Furniture
- Fashion
- New York, NY
- Spring 2021
Kate Spade (Winter 2019)
Utilized awareness messaging in OOH media in New York to drive traffic to Kate Spade retailers.
- Digital Street Furniture
- Fashion
- New York, NY
- Winter 2019
Kayak
Kayak's digital airport campaign exceeded MFour's benchmarks regarding brand and ad awareness.
- Digital Airport Advertising
- Travel and Tourism
- Boston, MA
- Dallas Fort Worth International Airport (DFW)
- Los Angeles International Airport (LAX)
Ketel One
Ketel One drives brand awareness among consumers 21+ across New York and Chicago with digital street furniture.
- Winter 2019
- Adults 21+
- Alcohol
- New York, NY
- Digital Street Furniture
Lexus
Lexus successfully drove brand awareness and purchase intent for their new model Y with a digital airport advertising campaign.
- Digital Airport Advertising
- Automotive
- Dallas Fort Worth International Airport (DFW)
- John F Kennedy International Airport (JFK)
- Los Angeles International Airport (LAX)
Metropolitan Opera
The Metropolitan Opera successfully drove visitation with a NYC digital bus shelter ad.
- Digital Street Furniture
- Entertainment
- New York, NY
MOMA
MOMA successfully drove foot traffic visitation to their museum with a NYC digital out-of-home campaign.
- Digital Street Furniture
- Local Institution
- New York, NY
- Winter 2019
Museum of Sex
Museum of Sex successfully drove visitation with a NYC digital bus shelter ad.
- Digital Street Furniture
- Amusements
- New York, NY
- Winter 2019
NARS
NARS successfully drove visitation and foot traffic with a NYC digital bus shelter ad.
- Adults 18+
- Digital Street Furniture
- Cosmetics
- New York, NY
- Fall 2018