Telehealth company, PlushCare, is running a campaign centered around mental health on our Chicago Digital Network and digital street furniture. This timely campaign speaks directly to its audience, letting consumers know that it is normal to be struggling within the difficult circumstances which the pandemic has created.
Telemedicine is a new category featured on our digital inventory, a format which offers an advantage to advertisers. In a recent OAAA Nielsen study, it was found that out of all digital OOH viewers, 65% are likely to take measurable action after seeing a digital billboard, including visiting the advertiser’s website. For digital street-level advertising, engagement is even higher, with 69% of all DOOH viewers engaging in measurable actions after viewing an ad in this format.
This campaign creates a positive conversation surrounding mental health, informing people that they are not alone in their struggles. JCDecaux’s digital billboards and street furniture have extensive reach, allowing PlushCare to communicate their services to the countless people whom are affected by mental health issues on a daily basis.