Disney+ is leveraging humor and JCDecaux OOH to drive streams of National Geographic’s newest docuseries, A Real Bug’s Life
Don’t call the exterminator! These critters just want to be understood.
National Geographic and Disney+ are offering a (very) close-up look at bugs in their natural habits- from the streets and rooftops of Manhattan to the quaint English countryside.
A Real Bug’s Life, narrated by Awkwafina, is a real life reimagination of Pixar’s 1998 animated movie, A Bug’s Life. Game changing lenses and cinematic innovation allow viewers to take in these creatures at a never-before-seen scale.
OOH Ads that Drive Broad Release Date Awareness
A Real Bug’s Life is made to be enjoyed by everyone, and JCDecaux outdoor advertising ensures that Disney+ can reach its diverse target audience.
Nearly 150 static bus shelter ad placements reach urban residents at eye-level with 100% SOV near their homes where they can stream while the ad is top-of-mind.
Meanwhile along one of Chicago’s busiest expressways, large-format digital billboards engage a mass audience of drivers heading to and from Downtown.
A Relatable Tone for Improved Memorability
Just as this docuseries aims to reframe bugs as more familiar, less off-putting creatures, each ad of this campaign leverages a relatable tone that has been shown to improve overall message impact.
A recent article from The Drum outlines the recent come back of humor in marketing strategies, citing serious global events and the rise in popularity of purpose-focused advertising as primary culprits for humor’s prior decline.
But research proves that consumers value humor that goes beyond entertainment; research from Oracle found that 90% of people were more likely to remember a brand’s ad if it was funny, while 48% said they didn’t feel they had a relationship with a brand unless it made them smile or laugh.
Stream A Real Bug’s Life now on Disney+!