Disney+ is leveraging humor and JCDecaux OOH to drive streams of National Geographic’s newest docuseries, A Real Bug’s Life
![Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in NYC](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2024-02/Disney%2B%20National%20Geographic%20NYC%20New%20York%20Bus%20Shelter%20Advertising%201%20%281%29%20copy.png?VersionId=97McHa5xMDxq6Vij4rufBwtTBw47sXSD&itok=tSW_bd7c)
NYC Static Bus Shelter
Don’t call the exterminator! These critters just want to be understood.
National Geographic and Disney+ are offering a (very) close-up look at bugs in their natural habits- from the streets and rooftops of Manhattan to the quaint English countryside.
![Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in Chicago](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2024-02/Disney%2B%20National%20Geographic%20Chicago%20Bus%20Shelter%20Advertising%202%20copy.png?VersionId=19Y5qY58Q9VgACI5y4qX5olkHEnNtOAF&itok=TobDi43a)
Chicago Static Bus Shelter
A Real Bug’s Life, narrated by Awkwafina, is a real life reimagination of Pixar’s 1998 animated movie, A Bug’s Life. Game changing lenses and cinematic innovation allow viewers to take in these creatures at a never-before-seen scale.
OOH Ads that Drive Broad Release Date Awareness
A Real Bug’s Life is made to be enjoyed by everyone, and JCDecaux outdoor advertising ensures that Disney+ can reach its diverse target audience.
![Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in Chicago](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2024-01/Disney%2B%20National%20Geographic%20Chicago%20Bus%20Shelter%20Advertising%203.jpg?VersionId=.kKuCIs7.xyuePHP.z6Gst2ee.7jgSTK&itok=vifCn-FG)
Chicago Static Bus Shelter
Nearly 150 static bus shelter ad placements reach urban residents at eye-level with 100% SOV near their homes where they can stream while the ad is top-of-mind.
![Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Digital Billboard in Chicago](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2024-01/Disney%2B%20National%20Geographic%20Chicago%20Digital%20Billboard%20Advertising.jpg?VersionId=JMRHE6S_.Zs4m0V9nib4EWuOWsACy2Nb&itok=5xKe5i20)
Chicago Digital Billboard
Meanwhile along one of Chicago’s busiest expressways, large-format digital billboards engage a mass audience of drivers heading to and from Downtown.
A Relatable Tone for Improved Memorability
Just as this docuseries aims to reframe bugs as more familiar, less off-putting creatures, each ad of this campaign leverages a relatable tone that has been shown to improve overall message impact.
![Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in Chicago](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2024-01/Disney%2B%20National%20Geographic%20Chicago%20Bus%20Shelter%20Advertising%204.jpg?VersionId=cym3UgP9NwgpJ_vTQcTWES0tcOXGtSOc&itok=daieqeP8)
Chicago Static Bus Shelter
A recent article from The Drum outlines the recent come back of humor in marketing strategies, citing serious global events and the rise in popularity of purpose-focused advertising as primary culprits for humor’s prior decline.
But research proves that consumers value humor that goes beyond entertainment; research from Oracle found that 90% of people were more likely to remember a brand’s ad if it was funny, while 48% said they didn’t feel they had a relationship with a brand unless it made them smile or laugh.
Stream A Real Bug’s Life now on Disney+!