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Disney+ is leveraging humor and JCDecaux OOH to drive streams of National Geographic’s newest docuseries, A Real Bug’s Life

Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in NYC

NYC Static Bus Shelter

Don’t call the exterminator! These critters just want to be understood.

National Geographic and Disney+ are offering a (very) close-up look at bugs in their natural habits- from the streets and rooftops of Manhattan to the quaint English countryside.

Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in Chicago

Chicago Static Bus Shelter

A Real Bug’s Life, narrated by Awkwafina, is a real life reimagination of Pixar’s 1998 animated movie, A Bug’s Life. Game changing lenses and cinematic innovation allow viewers to take in these creatures at a never-before-seen scale.

OOH Ads that Drive Broad Release Date Awareness


A Real Bug’s Life is made to be enjoyed by everyone, and JCDecaux outdoor advertising ensures that Disney+ can reach its diverse target audience.

Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in Chicago

Chicago Static Bus Shelter

Nearly 150 static bus shelter ad placements reach urban residents at eye-level with 100% SOV near their homes where they can stream while the ad is top-of-mind.

Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Digital Billboard in Chicago

Chicago Digital Billboard

Meanwhile along one of Chicago’s busiest expressways, large-format digital billboards engage a mass audience of drivers heading to and from Downtown.

A Relatable Tone for Improved Memorability


Just as this docuseries aims to reframe bugs as more familiar, less off-putting creatures, each ad of this campaign leverages a relatable tone that has been shown to improve overall message impact.

Disney+ National Geographic A Real Bug's Life outdoor advertising on JCDecaux Static Bus Shelter in Chicago

Chicago Static Bus Shelter

A recent article from The Drum outlines the recent come back of humor in marketing strategies, citing serious global events and the rise in popularity of purpose-focused advertising as primary culprits for humor’s prior decline.

But research proves that consumers value humor that goes beyond entertainment; research from Oracle found that 90% of people were more likely to remember a brand’s ad if it was funny, while 48% said they didn’t feel they had a relationship with a brand unless it made them smile or laugh.

Stream A Real Bug’s Life now on Disney+!