Leading tech brands are using JCDecaux OOH to showcase exciting new AI integrations
Across industries and around the globe, artificial intelligence is revolutionizing technological capabilities with new user-facing services being introduced every day. In fact, Forbes projects that the AI industry will grow 37% over the next seven years.
The local economic impact of AI innovation is also apparent as an influx of new AI startups has led to a 10% year-over-year increase in demand for office space in San Francisco- a key market for technology innovation and a sign of AI’s effects on economic vitality.
In New York, Chicago, Boston, and San Francisco, tech leaders from Google to Microsoft are using JCDecaux OOH in the heart of these cities’ central business districts to showcase key messaging relating to new AI integrations.
These eye-catching ads serve an integral step in viewers' purchasing journey, encouraging crucial product consideration among tech-savvy consumers and AI-curious business decision makers. And with OOH, brands can leverage this consideration to achieve real-world engagement.
A recent report from OAAA found that of the 88% of US adults who have noticed an OOH ad in the past month, 78% took action including 44% who used search engines to look up information about the advertiser and 29% who visited the advertiser's website.