Samsung and T-Mobile are asserting their status as telecommunication leaders with impressive OOH activations at Miami International Airport.
Samsung, one of the world's leading smartphone manufacturers, is amplifying its new Galaxy S24 Ultra phone with a multi-format advertising domination at MIA’s bustling international arrivals hall. Strategically placed columns combined with a 100% SOV activation on our supersized digital ribbon guarantees visibility among all international travelers upon their passage through the city’s primary entry point.
With JCDecaux’s highly visible airport OOH, Samsung can showcase its innovation and align its brand with other premium phone providers to maintain a competitive edge; according to a study from JCDecaux and ResearchBods, airport advertising delivers the highest perceived value and prestige compared to other channels like online and TV- the latter scoring 101 for perceived value and 99 for prestige compared to Airport OOH’s 111 and 113, respectively.
Meanwhile, T-Mobile has taken over static banners in and around baggage claim and customs at MIA to promote its status as a telecom leader and drive awareness of its current offer for prepaid unlimited 5G service and data among current potential customers.
T-Mobile’s usage of airport advertising allows seamless reach of international consumers, many of whom will require a temporary phone plan during their stay. Leveraging typically long dwell times around baggage carousels, prominent QR-code placements within the ads encourage real time action through easy app downloads.
As tech leaders in the modern interconnected world, both Samsung and T-Mobile recognize that its products and services are leveraged by a diverse range of consumers. Because of this, Airport OOH advertising is an ideal medium to catch a mass, hyper-aware audience of both business and leisure travelers across age groups.