Brand awareness is crucial across all industries so for companies implementing a rebranding strategy, a successful marketing campaign is fundamental to ensuring continued brand recognition and success. Everllence, formerly MAN Energy Solutions, implemented a targeted airport advertising campaign in the key gateway to the energy capital of the world: George Bush Intercontinental Airport.
How to Ensure Rebranding Efforts Reach the Right Audience
Home to headquarters and regional hubs for industry leaders ExxonMobil, Chevron, BP, Saudi Aramco, PetroChina, and more, Houston is a core market for any company looking to become or stay a player in the energy, oil, and gas industries. Though our airport-wide digital advertising networks throughout IAH reach business travelers from this industry all year, strategic timed campaigns during key industry events in and out of the market capture the increased volume of executives and decision makers passing through the airport.
Everllence’s rebranding and awareness campaign leveraged the full coverage Prestige Digital Network throughout IAH for a 1-week campaign in June, directly coinciding with the 2025 J.P. Morgan Energy, Power, Renewables, & Mining Conference. This is a savvy move on the part of Everllence: though the event takes place in NYC, this targeted campaign guarantees that industry leaders based in Houston will be primed by their messaging as they head off to the event and will receive a reminder as they arrive home. With strategy as smart as this, the corporate rebranding is sure to leave a lasting impression.
Reach Famous Billionaires with Private Aviation Advertising
The hyper-wealthy executives leading major industry-changing business decisions also attend events en masse- but can’t be reached by traditional airport advertising. Luckily for brands like Chevron, who want to target these influential figures, private aviation advertising fills the gap to reach the elusive audience.
This week, top tech, entertainment and finance executives are gathering in Sun Valley, Idaho for the annual Allen & Co conference, often referred to as “summer camp for billionaires.” With notable CEOs such as Tim Cook, Mark Zuckerberg, Doug McMillon, Bob Iger, and Sam Altman in attendance, the conference is naturally a core playing field for major business deals; past years’ events have set the stage for Jeff Bezos’ purchase of The Washington Post as well as the Disney/ABC merger.
JCDecaux’s elite private aviation media coverage in the Sun Valley private terminal is an unmissable opportunity for brands like Chevron who are looking to reach the highest echelon of executives and influence industry-changing business decisions. Located prominently in the key private aviation gateway to this invite-only event, our digital screens offer guaranteed visibility and the opportunity to be top of mind amongst this audience throughout the conference.