Airport Advertising in The Fast Lane: Advertisers Leverage Miami F1 Hype

OOH to Captivate a Global Audience

As a key gateway into Miami, host to the highly anticipated event, Miami International Airport is a highly strategic touchpoint for brands looking to connect with Grand Prix attendees. Airports offer unmatched dwell times – often exceeding 90 minutes -  which significantly boosts ad recall. In fact, data reveals that 83% of travelers notice airport advertising and 68% take action creating the perfect opportunity for event sponsors to showcase their brand. This heightened visibility maximizes advertiser’s exposure during one of Miami’s most high-profile weekends. 

Strategic Brand Alignment through OOH 

The presence of multiple esteemed brands at MIA during the Formula 1 weekend exemplifies the strategic value of airport OOH media as a premium marketing platform. Thanks to our impactful static and digital inventory across MIA’s bustling terminals, brands are intentionally placing themselves at the intersection of affluence and visibility ensuring that they remain top of mind for travelers and spectators of the race. 

This year’s race is expected to reach a record breaking 284,000 attendees and generate over $1 billion in economic impact. In 2024, the Miami Grand Prix reached a viewership record of 3.1 million Americans, making it the most watched race in U.S. history. This exponential growth in the event’s popularity means that advertisers leveraging our premium OOH inventory are not only aligning themselves with a prestigious event, but also securing early access to a rapidly expanding, high-value audience at a pivotal moment in the sport’s cultural ascent.

Elevating Brand Prestige Through OOH in Private Aviation

Private Aviation terminals offer an exclusive avenue for brands to engage with ultra-high net worth individuals travelling in and out of the city. This prestigious event consistently attracts crowds filled with celebrities, business executives and ultra-rich individuals, many of whom are likely to be traveling through this private terminal. 

Tag Heuer is leveraging our ambassadorial exterior inventory, keeping in line with their role as Formula 1’s official timekeeper. Establishing such a dominant presence reinforces the brands commitment to luxury and prestige. Data shows that 76% of consumers are more likely to remember ads displayed on large scale OOH placements and 68% of consumers perceive brands on large formats as being more luxurious. Tag Heuer is also leveraging inventory across MIA and LAX to increase brand awareness and strengthen their association with the event to a mass audience as well. 

Sexy Fish is also establishing a presence in Miami’s private aviation terminal, advertising their venue as the host of the race closing party. This high-end restaurant is likely to be frequented by travelers utilizing private air travel.

Both advertisers are positioning themselves in front of their key audiences, cementing their reputations as luxurious entities looking to attract high net worth individuals.