Jetstar and JCDecaux partner to gift dream holidays for Christmas.
Jetstar and JCDecaux collaborated to launch a unique Out-of-Home campaign and discover Australians’ ideal destinations.
The JCDecaux Innovate panels featured a range of breathtaking destinations including Honolulu, Ho Chi Minh City, Gold Coast and Perth.
Through eye tracking technology, the panels determined the exact area of the ad people were looking at and delivered a message relevant to their gaze which included flight fares.
380 Jetstar gift cards to the value of $500 were dispensed by the panels to lucky winners, allowing participants to book their next holiday with Jetstar themselves.
This campaign earned great success with nearly 3,500 interactions and strongly promoted Jetstar’s domestic and international flights!