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The music industry is utilizing OOH to bring artists to the forefront.

With the constant growth of the music industry and the abundance of music readily available to consumers, it can be difficult for new and emerging artists to break through the digital noise and gain exposure. JCDecaux’s OOH network, however, offers a way to capture the attention of passersby and expose them to new music, upcoming concerts, and the artists themselves.

To celebrate Janet Jackson and Depeche Mode's comeback after their hiatus from touring, Live Nation utilized JCDecaux’s Chicago digital billboards, the only digital billboard network on the Chicago expressway, to reach a large audience. This not only caught the attention of those driving on the expressway, but also generated buzz on social media and other platforms about the artists' return.

Tidal Music, a platform whose mission is to introduce fans to fresh and dynamic music they may have missed, is utilizing our digital bus shelters in NYC to showcase ten emerging artists as part of their new series of virtual concerts with ten simple and eye-catching creatives. By doing so, attention is immediately drawn to the only text shown next to the artist's photo (their name), spreading the artist's name, face, and word about the concerts to new audiences.

 Apple TV+ used the power of celebrity to catch the attention of city dwellers and promote Selena Gomez's Oscar nomination for best original song featured in her documentary "Selena Gomez: My Mind & Me." By utilizing our OOH network, the streaming platform not only drew attention to Selena's music and nomination, but also her documentary, exclusively streaming on their platform.

OOH advertising is a powerful tool for promoting new music and artists, and it is no surprise that streaming platforms, entertainment companies, and other brands are using it to boost consumer engagement and reach a wider audience.



 

Published in US news