Top streaming services are reaching eager holiday shoppers in key U.S. markets with JCDecaux’s MallScape digital out-of-home networks.
The recent consumer insights report from OAAA and The Harris Poll shows an ideal marketing opportunity for advertisers at U.S. malls, as 30% of shoppers report that they plan to do most of their purchasing in November.
One expanding category that’s leveraging this influx of consumer eyes is subscription streaming- an industry serving 85% of U.S. households according to Entertainment on Demand, with the average household having nearly five different subscriptions.
According to the International Council of Shopping Centers, 220 million or 94% of consumers plan to make both in-store and online purchases this holiday season, and companies like Apple TV+, Netflix, and Disney+ are taking advantage of these sustained in-person shopping preferences.
The ICSC also reports that 57% of shoppers said they intend to buy in-store as to avoid shipping delays and fees- a 17-point increase from 2021. These findings indicate that brick-and-mortar continues to be an integral part of the holiday shopping process.
Our mall OOH networks are perfect for advertisers looking to reach these in-store shoppers who, statistically, are increasingly willing to incorporate streaming into their typical viewing habits or completely transition from cable television to paid streaming services altogether.