Modern direct-to-consumer luggage startup, Away, has partnered with JCDecaux to showcase their new collaboration with tennis superstar, Serena Williams, at JFK and LAX International Airports.

The startup launched in 2016 and was popularized by an Instagram-lead, influencer-based advertising strategy. Away offers travelers luggage and travel accessories that promise to add ease and simplicity to each journey. To continue growing their brand, Away has looked to OOH advertising in the place where they are utilized the most: airports. With eye-catching creative posted throughout JFK and LAX, Away successfully reached passengers in an environment where ease and simplicity in travel is top of mind.

While luggage is already at the top of consumers’ minds while traveling in the airport, Away effectively reached their target audience of jet setters, millennials, and influencers while elevating their brand presence.