The DePaul University basketball program partnered with JCDecaux to create an innovative digital campaign running on our Loop Immersion Zone in Chicago. Both the men’s and women’s teams are featured, generating excitement around the DePaul Demons as a whole.
On the LIZ, a basketball flies from one screen to another, appearing to ‘crack’ every single panel on its journey into a player’s hand at the opposite end of the unit. The Loop Immersion Zone platform is optimal for dynamic story-telling, as demonstrated by the Demons’ use of the elongated space. This ad successfully captivates passerbys by demonstrating digital’s creative capabilities.