Belvedere’s new OOH campaign captures the attention of affluent travelers at the Downtown Manhattan Heliport
Belvedere Vodka, renowned globally for its exceptional quality and prestigious reputation, has introduced a new product to its distinguished lineup: Belvedere 10. Encased in a striking, sculpted white bottle, this new spirit epitomizes luxury and opulence. To convey this message effectively, choosing the right advertising medium to support the launch is crucial.
Belvedere Vodka, Downtown Manhattan Heliport
Recognizing the importance of impactful advertising, Belvedere has chosen the bustling Downtown Manhattan Heliport as a key location for their campaign. This heliport, which sees over 30,000 helicopter landings annually, is not only the busiest in New York City but also one of the busiest in the country. The terminal is frequented by affluent individuals, aligning perfectly with the brand's target demographic.
The campaign includes several wall wraps within the terminal, providing exposure to passengers as they wait for their helicopters, effectively utilizing this dwell time environment. The centerpiece of Belvedere’s campaign however is the use of oversized tarmac paint jobs. With three expansive advertisements on the landing tarmac, Belvedere ensures that Belvedere 10 is seen by all helicopter passengers as they take off and land, creating a striking visual impact.
Advertising on the tarmac is particularly effective due to its sheer scale. This unique form of out-of-home (OOH) advertising not only captures attention but also leaves a lasting impression, reinforcing brand recall and association with high-end lifestyles. According to studies by the American Marketing Association, high-impact visual ads like these can increase brand awareness by up to 80%.
Belvedere Vodka, Embassair Terminal at Opa-Locka Airport
Belvedere has extended its advertising campaign to the high-end Embassair private airport terminal, targeting the jet-setting audience flying in and out of Miami. The terminal’s futuristic design mirrors the aesthetic of Belvedere 10, creating a seamless brand experience and reinforcing the brand’s image as a premier beverage choice for the ultra-wealthy.
Social Media Engagement
Belvedere's innovative OOH campaign naturally extends to the digital world. With the eye-catching tarmac designs, passengers are compelled to share their experiences on social media, creating organic buzz. These shared moments amplify the brand's presence beyond the heliport, engaging a broader audience and reinforcing Belvedere 10's luxurious appeal. A recent study by the OAAA found that one in seven viewers of OOH have taken a picture of an OOH ad before and shared in on social media.
Belvedere, Downtown Manhattan Heliport
Effective advertising transcends mere visibility; it's about crafting memorable moments that leave a lasting impression. Belvedere Vodka’s oversized tarmac advertisements at the Downtown Manhattan Heliport and its presence in a high-end private airport not only align perfectly with the brand’s image but also embed Belvedere 10 in the minds of their affluent target audience. When it comes time to choose a drink, these jet-setters might just find themselves thinking, “Belvedere 10 – now where have I seen that fabulous bottle before?”