Sanofi is targeting business travelers on their way to the AAN Annual Meeting in Boston
Sanofi, a French multinational pharmaceutical and healthcare company, is taking a bold step forward in out-of-home advertising by dominating Boston Logan International Airport with an impressive blend of static and digital placements.
This ad campaign at BOS aligns strategically with the 2023 AAN Annual Meeting set to take place in Boston. Organized by the American Academy of Neurology, this meeting is a significant event in the medical industry, attracting numerous business travelers. Sanofi has cleverly tailored their campaign to appeal to this specific audience.
Sanofi is positioning itself as an industry leader by showcasing its dominance not only at the airport but also at the event itself. Their advertising campaign at BOS reflects the significant presence they hold at the event, with Sanofi owning the single largest exhibit in the Exhibit Hall Meeting Suite. This strategic domination across both the airport and the event is a powerful combination that effectively drives attendees to their booth. By strategically capturing the attention of travelers through airport advertising and inviting them to visit their booth, Sanofi establishes a strong and compelling presence, solidifying their position as a standout player in the industry.
The timing of Sanofi's campaign couldn't be better. As of Q3 2022, 71% of business travel has returned, with 93% of business decision-makers saying face-to-face meetings are more critical than virtual ones (Attest Survey, Dec 2022). This robust comeback of business travel is excellent news for companies like Sanofi, who specifically target business travelers with their airport advertising.
