One-third of the food we eat is made possible by pollination from bees. However, 30% of Sweden’s wild bees are threatened by extinction, as these wild bees lack places to live. Therefore, McDonald’s collaborated with JCDecaux to create ‘bee hotels’ to encourage biodiversity.

‘Bee hotels’ were created on the back of north-facing billboards, as bees are most comfortable when their nests are south-facing. The first phase of this was launched in Jarfalla, 20 minutes from downtown Stockholm. This project is part of McDonald’s sustainability initiative, where many McDonald’s franchises in Sweden have also opened their rooftops to accommodate beehives.