Gucci is blooming into 2021 with their signature perfume campaign on LAX’s iconic Bon Voyage wall. Starring some familiar faces including singer/songwriter Florence Welch, actresses Anjelica Huston and Jodie Turner-Smith and designer Susie Cave, this mystical ad is guaranteed to turn heads.
 
 Even during a global pandemic, luxury remains a highly sought-after market. COTY has teamed up with JCDecaux to showcase Gucci Bloom on the 23-foot-high full-motion wall in LAX’s largest terminal. By taking advantage of JCDecaux’s larger-than-life digital wall, COTY reaches 100% of departing passengers and an affluent audience of travelers in TBIT who appreciate fashion and luxury goods. With duty-free stores open in Tom Bradley International Terminal, travelers can grab the top perfume right before take-off!