Gucci Bloom is turning heads at Los Angeles International Airport!
Gucci is blooming into 2021 with their signature perfume campaign on LAX’s iconic Bon Voyage wall. Starring some familiar faces including singer/songwriter Florence Welch, actresses Anjelica Huston and Jodie Turner-Smith and designer Susie Cave, this mystical ad is guaranteed to turn heads.
Even during a global pandemic, luxury remains a highly sought-after market. COTY has teamed up with JCDecaux to showcase Gucci Bloom on the 23-foot-high full-motion wall in LAX’s largest terminal. By taking advantage of JCDecaux’s larger-than-life digital wall, COTY reaches 100% of departing passengers and an affluent audience of travelers in TBIT who appreciate fashion and luxury goods. With duty-free stores open in Tom Bradley International Terminal, travelers can grab the top perfume right before take-off!