BMW partnered with JCDecaux to promote the launch of their first-ever BMW 2 Series Gran Coupe!

Showcasing their newest model on two of JFK’s most vibrant digital spectaculars, BMW took over the domestic and international arrivals in terminal 4 and reached an affluent audience of automobile enthusiasts as they arrived into New York City!
 

A unique and premium platform to reach key audiences, both locally and globally, luxury automobile brands such as BMW continue to trust the airport medium to successfully deliver results and effortlessly drive both awareness and sales.