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The luxury accessories category is appearing on our Chicago Digital Network as spring rolls around. Chanel is running a campaign with five consecutive creatives, showcasing one of its iconic handbag styles in springtime settings. As an influencer collaboration, each photo features a different on-the-go content creator, emphasizing the versatility of the bag.
David Yurman is advertising its jewelry statement pieces on the Network, utilizing a drive-to-store component as well. When drivers spot these unique accessories on our billboards, they are also informed of a nearby store location where the items may be purchased.
In general, the luxury fashion category is a rarity on billboards, which speaks volumes about these brands advertising with JCDecaux. Our Chicago digital billboards house peak features, such as the ability to tell a brand story with multiple creatives, a sleek digital look which matches brand image, and premium graphics perfect for displaying product detail. As the demand for this category is growing across a range of demographics, the wide reach of our Chicago Digital Network is sure to reach a variety of desired audiences.