Sitting on top of the column on the iconic Champs-Élysées Avenue was a glass dome filled with sweets. The candy machine-like dome dispensed sweets when passers-by promised to see the film, by pressing the ‘I promise’ button.
 

On the opposite side of the column, a competition took place for the chance for onlookers to win the baseball bat featured in the film. Participants were encouraged to take a photo with the column and to post their photo on social media with the hashtag #birdsofprey.
 

This striking campaign drew the attention of both locals and tourists, generating excitement for the upcoming movie release!