Healthcare advertisers are taking advantage of our reach in the Boston market, #1 in the US for hospitals and #2 worldwide, by advertising on our digital and static OOH networks inside Boston Logan International Airport.

Boston’s high concentration of hospitals, colleges, and tech brands creates an extremely desirable audience for brands at the intersections of health, technology and education. As the main travel hub for travelers arriving at and departing from this market, BOS generates high impressions among key audiences for recent advertisers GE Healthcare, Mass General Brigham, and One Medical.
Scanning QR Code creative at BOS
In honor of October’s Breast Cancer Awareness month, GE Healthcare leveraged our larger-than-life static banners at BOS to promote their mammogram technology. The unmissable campaign reminds travelers of the importance of breast health and routine checkups and creates an opportunity for healthcare providers to learn of GE Healthcare’s latest innovations in breast cancer prevention. According to Neustar US mobile traffic, the international airport indexes highly for health-conscious healthcare workers (151). BOS is also located in proximity to several of Boston’s leading cancer centers.
 
BOS PDN One Medical
One Medical is also taking advantage of this health-conscious, tech-friendly audience. The membership-based primary care practice advertised across our network of prestige digital units in BOS to promote their innovative offerings and benefits. With 41 vibrant screens spread across the airport, brand messages are sure to reach consumers at all points of their travel journey.
 
Mass General Brigham BOS
Brands partnering with JCDecaux airports at Boston Logan also reach an active audience; Neustar data shows that BOS indexes 151 for sports enthusiasts and the Boston market made it to #7 and #12 on the 2021 American Fitness Index’s lists of most bikeable and fittest cities in the US.

Mass General Brigham, a local non-profit hospital and physician network containing two of the nation’s leading teaching hospitals, partnered with JCDecaux to reach key healthcare and fitness audiences. Their latest campaign ran across BOS’s vibrant digital advertising panels in October to promote their sports medicine program. Running October 4th-17th, the campaign captured the attention of runners traveling into town for the Boston Marathon on October 11th.
 
JCDecaux’s high impact digital and static advertising opportunities in BOS ensure that brands in medical industries reach crucial target audiences arriving and departing the nation’s #1 hospital market.