High visibility, strategic placement, and captivating design- all wrapped up into a singular advertising experience that is sure to leave a lasting impression on viewers.
JCDecaux street furniture is a premium format for top international brands and local advertisers alike. However, our bus shelter wraps can significantly elevate campaign impact with hard-to-miss displays that create an “awareness zone” surrounding the unit.
Chicago’s Field Museum of Natural History, Boston City Cruises, and the New York Aquarium are just some of the most recent advertisers to outfit our bus shelters with eye-catching, engaging, and memorable wraps.
Out-of-home measurement resource, Geopath, has estimated that bus shelter wraps achieve 30% more impressions than the standard bus shelter advertising panel. Back panel coverage along with the standard bi-directional ad faces can effectively attract eyes from both sides of the street.
Across Chicago and Boston, advertisers can reach idling transit riders and on-the-move pedestrians with eye-level branding on all interior bus shelter walls and even the structure’s polls. Meanwhile, advertisers looking to enhance their voice in New York can leverage wraps on the interior ceiling.
JCDecaux’s comprehensive urban networks of bus shelters across the country mean that advertisers can leverage this feature in and around key population centers including central business districts, entertainment hubs, retail destinations, and tourist hotspots.
Bus shelter warps are just one of our many Innovate Campaign products available to advertisers looking to add captivating new dimensions to their marketing strategy. For more details, check out our Innovate Campaign Brochure.