Cartier took to our New York and Chicago digital street furniture as well as to our Boston static street furniture for its latest out of home advertising campaign. Delivering a large impact, the creatives featured some of the brand’s most classic pieces which can be recognized by nearly everybody.
Ads placed on our digital inventory also served a drive-to-store function, alerting passersby of the nearest Cartier locations, noted at the bottom of the screens. This country-wide campaign reminds us that there is always a market for luxury goods, especially in the major cities where our street furniture resides.
OOH served as an effective platform for these ads, as it reached both city dwellers, whom have an appreciation for fashion, and tourists, whom often shop during their travels. The medium also reaches individuals of all ages, a range which nowadays comprises luxury clientele.