The colder winter months around the holiday season are known as one of the busiest travel periods of the year, and this remains true within the sphere of luxury travel. Private aviation airports in popular destinations for warm weather and winter sports see an influx of travelers in these winter months; Private Jet Clubs reports that December to February represents one of the two peak seasons for private jet travel outside of special events.
For brands in this space, private aviation advertising is ideal to ensure campaigns are reaching the right audience at the right time- and several brands are making the most of this opportunity to capitalize on winter tourism. According to a 2024 McKinsey study, luxury travelers are significantly more likely to take specialty trips such as “skiing or winter trips” and “sailing or yachting.” JCDecaux’s private aviation coverage across the country allows Chalet Alpina and Orient Express, two specialty tourism brands in these categories, to strategically target top destinations for travelers engaging in each of these trip types. Showcased on digital screens in our Aspen private terminal, Chalet Alpina’s campaign is guaranteed to reach travelers heading to this elite skiing destination during the peak season. Offering a resort, residences, and membership, this campaign is sure to appeal to the 68% of luxury travelers who say these types of loyalty programs are an important factor when choosing accommodations.
High End Brands Take Over Private Aviation for the Holiday Season
High-end brands are seizing the holiday shopping surge to make a statement. Pomellato, for instance, is activating across LA and NYC with breathtaking visuals. Their use of the Embassair exterior unit offers a rare opportunity to engage a captive audience, turning significant airport dwell time into a luxurious brand experience with a creative execution that is impossible to miss.
Dolce and Gabbana is also taking advantage of our advertising opportunities in private aviation terminals across South Florida this month to promote their iconic fragrance ‘Light Blue.’ High end cosmetics and fragrance brands historically rely on airport advertising to reach high income travelers and leverage proximity to Duty Free stores; the foray into private terminals is a natural extension of this strategy, increasing their reach among higher income consumers. The campaign timing also aligns with Art Basel, one of the key annual events known to attract a high volume of elite audiences including artists, collectors, and celebrities.
Targeting UHNW's During Peak Seasonal Migration
Residential and real estate firms are capitalizing on winter travel by strategically placing high-impact visuals in private terminals to capture ultra-high-net-worth individuals during peak seasonal migrations. PulteGroup leverages Orlando’s booming market to target winter "snowbirds," while Compass Inc. uses Los Angeles terminals to showcase elite East Coast properties to a cross-country audience. This geographic targeting is vital, as Realtor.com notes that high-net-worth individuals from Los Angeles are increasingly “collecting” properties on the East Coast.
In major hubs like NYC and Washington D.C., Hilton utilizes private aviation terminals to highlight its credential as the “#1 Best Company to Work For" to an audience of influential C-suite executives. Aligning with the winter travel surge, these companies ensure their brand prestige reaches the world's wealthiest households at a time when they are most active.
Read more about JCDecaux's private aviation network here: JCDecaux Elite Private Aviation Network