In Paris, JCDecaux teamed up with Grenade & Sparks and Easy Jet, a low-cost British airline company, to launch an innovative campaign, turning a bus shelter into a claw machine filled with canary bird plush toys.
The curious and enthusiastic crowd tried to capture the stuffed canary birds nestled amongst dozens of the airline company’s keychains in hopes of winning trips to the Canary Islands! This simple campaign effectively associated Easy Jet and the desire to travel with a fun game.
Those lucky winners at the transit stop are about to take-off soon!