February is Black History Month; a month-long celebration of the contributions African Americans have made to the United States and a time to reflect on the continuous struggle for racial justice. To kick the month off, advertisers such as Hulu and TikTok are spreading awareness with the help of JCDecaux!
At Los Angeles International Airport, Hulu is sharing Black stories by showcasing series and films featuring Black creators such as Your Attention Please, The United States vs. Billie Holiday, Woke, Bad Hair, and more. By taking advantage of JCDecaux’s flexible digital units, Hulu reaches travelers with custom messaging and full-motion ads all month long.
The TikTok campaign, which runs on our Chicago Digital City Information Panels, encourages creators to "Make Black History." Larger-than-life advertising screens are the perfect place for the social media brand's motion creatives, which feature members of their online community who use the platform to create Black joy, culture, and history.
JCDecaux offers prestige OOH advertising programs from coast-to-coast. With turnkey programs, dynamic capabilities, and flexible campaign durations, advertisers like Hulu and TikTok can reach their target audience on the street and in the airport in top U.S. markets!