As of late, advertisers are combining the maximum impact of the CDN platform with the eye-catching element of celebrity endorsers. The faces of these A-list stars result in viewers associating a product with a face that they know and love, in turn heightening brand awareness.
Recently featured in an Apple Books billboard advertisement, Oprah is a great example of a prominent personality who has had success in captivating driverbys. Her celebrity endorsement has proved to make an already prosperous brand even more powerful. Other beloved stars who have appeared in Chicago digital billboard campaigns include Patrick Dempsey, Jennifer Aniston, and Shawn Mendes.
These campaigns reinforce the strength of major brands by retaining loyal customers and gaining new ones, allowing consumers to feel connected to a brand through their favorite stars.