Chase Gin collaborated with JCDecaux and World Duty Free to promote the brand and its new Rhubarb and Bramley Apple Gin in World Duty Free in Terminal 2 of Heathrow Airport. The product launched on the April 1st, 2019, and the advertising campaign went live on May 13th on the JCDecaux Airport Prestige Digital Screens.
 

Key findings from the study:
 
  • Sales of Chase brand bottles increased by a staggering 316% during the 5 weeks of the campaign.
  • With the Rhubarb & Bramley Apple gin advertised on JCDecaux Prestige Digital Screens, sales increased by 367% in the 5 weeks of the campaign.
  • Prior to the JCDecaux advertising activity, Chase brand sales amounted to 7% of total gin sales at T2. This figure rose to 19.2% of total sales during the advertised period, testifying to the effectiveness of the JCDecaux Airport medium.
 

Conclusion:

Advertising on JCDecaux’s premium platform at LHR effortlessly spread awareness of Chase Gin’s new product and captivated audiences as they traveled through the airport, successfully driving foot traffic to their Duty-Free Retail store and increasing sales during their 5-week campaign.