Chase Sapphire is set to dominate the advertising landscape across Boston Logan International Airport throughout 2023.
The new Sapphire lounge set to open later this year will offer cardholders an oasis from the busy terminal space and a chance for the brand to further align with the travel lifestyle of their core customers. To drum up enthusiasm amongst existing Sapphire cardholders and best prospects, Chase will be taking advantage of all available airport media formats: digital spectaculars and networks, large format static brand immersion zones across multiple terminals and an exterior billboard position reaching vehicular traffic entering and leaving Logan. Whether arriving or departing, this media program will allow Sapphire to communicate with 100% of the close to 3MM passengers that pass-through Logan on a monthly basis.
This expanded program for 2023 follows a Q4 ’22 effort that, in addition to traditional static and digital formats, incorporated daily digital programmatic coverage. The flexibility of the programmatic offering permitted Sapphire to heavy up share of voice on a daily basis during periods of increased travel, such as the weekends and the busy Thanksgiving and Christmas- New Year’s travel windows
For large national brands such as Chase, OOH advertising continues to be the way to remain top of mind in the highly competitive financial sector by showcasing their services in real time to their core target audience.
