Cheers to Health in 2023

JCDecaux out-of-home is offering some valuable inspiration for Americans looking to prioritize physical health in the new year.

Now more than ever before, online delivery services for groceries are being used by consumers to achieve a balanced diet consisting of fresh home cooked meals. 

While not a new service, online grocery shopping has exploded in recent years with a current customer base of roughly 150 million shoppers or close to half of the country’s population.

Of course, what is a healthy diet without regular exercise? Over 64 million or 19% of Americans belong to a gym, and yearly resolutions yield an influx of new memberships.

According to a recent survey, 39% of U.S. adults want to prioritize improved fitness in the new year and 37% want to lose weight, making gym memberships one of the most popular New Year’s initiatives.

Home cooking and exercise are solid foundations for a healthy lifestyle, but many Americans choose to consume additional supplements like protein bars or multivitamins to ensure optimal nutrient intake.  

In fact, 4 in 5 American adults or 86% take vitamins or supplements according to a 2019 online survey.

Just as New Year’s represents a fresh start, it’s also an ideal marketing opportunity for brands looking to reach consumers eager to act on their resolutions.

For these brands and more, out-of-home remains the most effective media format for promoting relevant messaging where it’s guaranteed to leave an impact.