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OOH supports local tourism as major cities reopen.
Chicago continues to gradually reopen with the ongoing distribution of the COVID-19 vaccine and a positive trend in health indicators. One of the city’s major attractions, Navy Pier, is running a campaign with JCDecaux in coordination with its recent reopening on April 30th.
In efforts to revitalize the area, the Pier is appealing to all members of Chicago’s community with a fireworks show on every Saturday night of May. The campaign creatives feature images of fireworks, the famous Ferris wheel, and family comradery. Passersby are prompted with the call to action to ‘Learn more at navypier.org/mission’, with the goal of educating consumers on the Pier’s community purpose and to drive fundraising.
The OOH medium works to the advantage of local attractions, reminding residents and tourists of the adventures which lie within reach. Our digital street furniture reaches audiences of all ages, directing the desired demographics to this family-friendly destination.