Living Spaces, a California-based furniture company, has partnered with JCDecaux to create a long term lounge installation at Los Angeles International Airport.
IATA standards dictate airport dwell times of up to 90 minutes, necessitating that travelers often spend extended periods of time in the airport. JCDecaux Airport’s strategically placed advertising networks offer ideal targeting of these passengers- and Living Spaces takes this a step further.
Designed specifically to invite travelers to stop and sit for a while, this installation plays into the sweet spot of airport advertising’s advantages. This ingenious campaign creates a space where weary travelers willingly engage with the brand and serves as an impromptu furniture showroom- raising brand awareness and lowering the purchase barrier for consumers who prefer to try before they buy.
This unique campaign breaks through the barriers of traditional advertising. In addition to the benefits of traditional OOH, where unskippable placements break through digital advertising burnout, this exhibit provides tangible benefits to consumers who need a place to rest and builds positive, real-world brand associations.
Living Spaces has also partnered with JCDecaux Airport to tie in advertisements on our premiere network of digital spectaculars at LAX. These attention-grabbing larger than life creatives offer travelers free shipping, further incentivizing consumers who recently tried out their wares at the lounge to follow through on any newfound interest in their furniture.
The combination of Living Spaces’ exhibit and digital ad campaign is a great example of how brands can take full advantage of JCDecaux’s multimedia airport offerings and create innovative solutions to marketing questions.