As sports fans anxiously await the upcoming 2026 World Cup, the first to be hosted in the United States, rising interest in soccer across the nation has led advertisers to promote sports streaming services and new stadium builds to the masses with JCDecaux’s out of home advertising inventory. The FIFA Club Cup, hosted in cities around the U.S. this summer, has created the perfect opportunity for brands like DAZN, NYFC, and Chicago Fire to capture attention now.
Free Sports Subscriptions Appeal to New Sports Fans
Though fans still have a year to wait until the 2026 World Cup, the U.S. based 2025 Club Cup is bringing an added boost to the already rising American interest in soccer! According to SportsPro (link), the sport’s popularity has seen a 57% increase in viewership from 2018 to 2024. With rising domestic attention and massive global importance, JCDecaux’s U.S. coverage is perfectly positioned to help advertise leverage the influx of fans and widespread financial impact of the two FIFA events. Our U.S. advertising networks cover 10 of the 11 host cities across the nation with both street and airport advertising covering Boston, New York, San Francisco and Los Angeles, and commercial and private aviation opportunities available across Atlanta, Boston, Houston, and Miami.
DAZN, a live and on-demand sports streaming service, is leveraging this opportunity with a major digital airport advertising campaign across MIA, LAX, and MCO’s busy Terminal C. Splashy ads across full-coverage digital networks in each major transit hub guarantee brand impact with the nearly 13.6 million passengers passing through each month.
With bright visuals, superstar athletes, and enticing “every game free” call to action, the DAZN x FIFA campaign is sure to entice sports fans of all demographics- and speak to consumers fatigued by the ever-increasing cost of streaming services. The unavoidable dwell time in airports also provides the advertiser with an extended opportunity to engage passengers and increase web traffic to their site. As summer travel peaks, the directive to buy tickets for in-person games is also sure to reach vacationers with time to spare and interest in local entertainment!
New Stadiums Meet the Need For Increased Fanbases
With the growing rise in soccer’s popularity, several clubs are taking the opportunity to bring more attraction to their cities with brand new stadiums. Chicago Fire and NYFC are both using OOH inventory such as billboards and bus shelters to advertise their soon to be built stadiums, and the upcoming season this fall.
Chicago Fire FC is using large format placements to announce their stadium in South Loop, and billboards can be seen across Chicago expressways, offering unique visibility in high traffic locations, capturing the attention of everyday commuters and out-of-state travelers. NYFC took to the city’s streets by placing their ads throughout Manhattan, with both clubs reaching a range of audiences. Both organizations are inviting fans to visit their website, with NYFC giving access through a QR code throughout Manhattan, and Chicago Fire typing it directly onto the billboard. Although both stadiums won’t be ready for the next season, the JCDecaux large scale billboards and digital bus shelter advertising engage the new generation of fans multiple times throughout their day, establishing a dominant presence in a high-value market.
