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Gold-backed cryptocurrency company AABBG leverages our large-format digital and static placements in LAX to raise awareness of their crypto ecosystem.

AABB Gold Token has partnered with JCDecaux to run a gold-star worthy campaign across our large format digital and static networks in LAX’s Tom Bradley International Terminal. LAX is the ideal place for crypto brands like AABBG, Asia Broadband Inc’s gold-backed crypto token, to reach key consumers! According to Neustar U.S. mobile traffic data, the airport indexes 328 among tech-savvy early adopters.

Valued at 1.49 billion in 2020, the cryptocurrency market is rapidly growing in the US and around the world. With an abundance of different currencies and trading platforms, it is crucial for existing and emerging brands to establish a strong brand awareness and consumer base to beat out the competition! Partnering with JCDecaux Airport is a great opportunity for brands like AABBG to share key benefits, launch new capabilities, and get a leg up in brand awareness.

 

Launching in July, AABBG’s campaign is leveraging the growing return of business travel. According to the US travel association, currently 9/10 US companies are travelling or have plans to travel in the next 6 months. This rebound in business travel has allowed this campaign to further reach its tech savvy target market, converting consumers interested in cryptocurrency into active investors.  

This large-format placement, which wraps around the walkway as passengers arrive at Terminal B, is ideal for AABBG’s campaign, offering long-read time to build familiarity with the brand and their offering. The campaign’s placement on the nearby digital spectacular works in conjunction to reach a mass amount of travelers as they end their journey.

JCDecaux’s airports provide a reliable environment for cryptocurrency brands looking to gain share in a competitive market. Whereas more traditional advertising formats compete with other content for the attention of viewers, OOH takes advantage of the heightened sense of awareness of potential consumers when on the move. 

 

Published in US news