As longtime customer allegiance to cable is permanently waning, the streaming space continues to grow. In a saturated market, Tubi differentiates itself from other services by being free, an attribute which it is advertising on our Chicago and New York digital networks.
The modest platform has existed since 2014 but is finally making its name known through an ad on our mass reach digital inventory in two of our largest markets. With nearly everyone utilizing streaming nowadays, its promise of being free is likely to pique the interest of any passerby.
In the current economic climate, Tubi has a unique advantage with its free ad-supported model. With rising unemployment rates and falling consumer confidence, many consumers may be obligated to eliminate their cable bill and not have any expense in its place.